The ways in which we consume media are changing, but in many ways, they’re still the same. That’s why it’s important to combine classic advertising methods, such as print, radio, and TV, with digital advertising campaigns for maximum effectiveness.
CB Media’s classic advertising services include campaign strategy, creative and design, and media placement. With powerful calls-to-action, we build campaigns that strike a nerve with your target audiences through the best media channels for maximum return on investment.
Audiences still view TV commercials as more trustworthy than internet video ads. However, this does not diminish the importance of an effective online video ad campaign. While more expensive than paid online video ads, you should include them in your overall advertising strategy. TV ads can also be used online and on social media platforms.
Direct mail is pretty awesome at delivering your message to a targeted customer. While email marketing is more widely used all the time, direct mail, in many scenarios, is still the best way to effectively target specific people with specific offers. Direct mail is much stronger than digital media when you’re targeting existing or former customers. CB Media can design a winning direct mail postcard campaign that will get your message physically in the hands of your ideal customer.
Outdoor advertising is the most effective non-digital strategy for generating digital results. Outdoor ads can be used to encourage online engagement and purchases! The Outdoor Advertising Association of America reports that most potential customers spend 70% of the time away from home. Billboards, especially the digital ones are there to spark the attention of commuters and travelers everywhere they go. Consumers expect to see outdoor advertising when they are out of the home. For a creative message, the possibilities are endless.