Make an impact on your target audience more often.
FREQUENCY AND AWARENESS
Radio Reaches The Largest Audience
With the rise of the internet and social media, you may think radio advertising is old fashioned and declining. Well that’s not at all the case. More than 244.5 million American adults listen to the radio each month, which is a higher number than any other media! According to the Pew Research Center,“…terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue.”
Specific Demographics And Increased Frequency
Radio stations already use selective targeting reaching specific demographics. So you can hone in on your target audience by choosing which radio stations to advertise on and increase the volume of ads that promote your message.
The strength of radio is the frequency of repeatedly reaching your target audience. This makes radio perfect for building awareness about your products or services. And with a high level of listener loyalty to any particular station, you are able to make an impact on the same customers more often.
Cost Effective With Measurable Results
Compared to other forms of media, the cost of radio advertising is significantly lower. Television and print advertising can end up costing much more due to production costs and artwork fees. Because radio uses less resources, the same audience can be reached for a fraction of the price of broadcast TV.
Where television advertising may take months for measurable results and print advertising is even more difficult to track, radio advertising can be tracked more quickly and precisely. Radio results can be analyzed every day and if an ad is not resonating with your audience, a new ad can be cut much more quickly and efficiently.
Radio continues to be a force to be reckoned with in the advertising industry. With its broad access to the masses, you should see radio advertising as one of the best ways to advertise and generate sales.
Our Goal Is Your Success
Every day, boat-loads of people listen to radio messages about the products or services they're interested in. The vast majority will be loyal listeners and will hear these messages multiple times a week. If you're not advertising on radio, you can bet your competitor will be. At CBM Marketing, we won’t let that happen. Our goal is your success. We succeed by placing your ad on the right stations at the right times to maximize the reach and frequency at which your message is heard at the best possible cost. Choose CBM Marketing to experience the best Shreveport-Bossier City radio advertising campaigns.
We're A Shreveport-Bossier City Area Marketing Management Company.
As a Shreveport-Bossier City area marketing management company, we will
help you break through the competition and establish your business as the authority in the market.
Why Choose CBM Marketing?
CBM Marketing sources a team of experts from many different disciplines to bring all the knowledge and expertise needed to improve the overall performance of your marketing efforts. Combine this expertise with years of experience in the creative services industry, producing videos, motion graphics and graphic designs, and you have the formula for success!
Whatever your marketing needs are, CBM Marketing will become your personal “in-house” marketing partner and fulfill all your marketing and advertising needs. Give us a call today to bring us on your team!