Direct Mail Advertising
Encourage your customers to buy and buy again.
NICHE TARGETING FOR BETTER RESULTS
You’ll usually have better results as your marketing efforts get more targeted. Direct mail marketing targets specific groups of people that show interest in your product or service, allowing you to send them customized messages that will give you a better chance of making a sale.
Building and maintaining a list of customers can be a bit involved. You would need to capture customer information, such as address, demographics and interests. Armed with this insight, you can reach out to recent customers with upgrade offers or invite them to events such as a “trade-up” VIP event at your store or dealership. If a large enough list is not available to you, you can buy a list of possible customers to target. There is a lot of potential with these lists, however it is usually better to cultivate your own lists from your already satisfied customers.
In a direct mail piece, you get plenty of space on the front and back to provide your potential customers much more information than you would typically find in other types of advertising. For example, a thoughtfully crafted piece could showcase the advantages of doing business with your company, provide its history and promote an offer, all at the same time. This information can’t practically be communicated in a Facebook ad or text message.
With some planning you can set-up a fairly straightforward way to track the response to your direct mail campaign. You could send a coupon to exchange at your store or add promo and barcode information on the mail piece, as well as having the customer fill-out a form that was included in the ad. In this way, you can keep track of the campaign’s effectiveness and calculate your return on investment.
Our Goal Is Your Success
Every day, boat-loads of people are receiving direct mail advertising for the products and services they need and want. The vast majority will at least read what is being offered, if they're a satisfied customer. If your ad is not in their mailbox, you can bet your competitor's will be. At CBM Marketing, we won’t let that happen. Our goal is your success. We succeed when your direct mail campaign has proven successful by tracking customers who redeem your offers and increase your ROI. When our clients achieve this, we throw a party! Choose CBM Marketing to experience the best Shreveport-Bossier City direct mail advertising campaign.
Let us take the stress of managing your direct mail advertising efforts off your plate. Our team of experts will focus on perfecting your account so you can take care of your other concerns. Call us today to find out how paid search can help your business.
We're A Shreveport-Bossier City Area Marketing Management Company.
As a Shreveport-Bossier City area marketing management company, we will
help you break through the competition and establish your business as the authority in the market.
Why Choose CBM Marketing?
CBM Marketing sources a team of experts from many different disciplines to bring all the knowledge and expertise needed to improve the overall performance of your marketing efforts. Combine this expertise with years of experience in the creative services industry, producing videos, motion graphics and graphic designs, and you have the formula for success!
Whatever your marketing needs are, CBM Marketing will become your personal “in-house” marketing partner and fulfill all your marketing and advertising needs. Give us a call today to bring us on your team!